Keeping in touch with tourism in the Derbyshire Dales and Peak District The personal information you share with us will be used by Derbyshire Dales District Council to inform you about matters relevant to your business in the visitor economy and from time to time to seek your views. We will provide this information via our free enewsletter tourismMATTERS. Our lawful basis for processing your personal information is that by subscribing to the enewsletter you have given us your consent to use your information for the purpose described. Your personal data can be removed upon request. The information provided will be held electronically, kept secure at all times and will only be retained for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal requirements. Your information will not be shared with other organisations without your prior consent and will never be sold to a third party. However, we may pass on your personal information if we have a legal obligation to do so. The service is free of charge. You may unsubscribe at any time. Further information on how we process your personal information and your rights as a data subject can be found on our website.